What are thequalities which make for success? They are three:
Judgment, Industry, and Health, and perhaps the
greatest of these is judgment. In the ultimate resort
judgment is the power to assimilate knowledge and
to use it. Lord Beaverbrook, Max Aitken, shared his
thoughts on industry, business and success in a
weekly newspaper column nearly 100 years ago.
His articles gained such interest that they were
published in book form with the title SUCCESS. The
articles embodied in this small book were written
during the pressure of many other affairs and
without any idea that they would be published as a
consistent whole. It is, therefore, certain that the
critic will find in them instances of a repetition of
the central idea. This fact is really a proof of a unity
of conception which justifies their publication in a
collected form. I set out to ask the question, What is
success in the affairs of the world-how is it
attained, and how can it be enjoyed? I have tried
with all sincerity to answer the question out of my
own experience. In so doing I have strayed down
many avenues of inquiry, but all of them lead back
to the central conception of success as some kin
of temple which satisfies the mind of the ordinary
practical man. William Maxwell Max Aitken, 1st
Baron Beaverbrook was a Canadian-British
business tycoon, politician, and writer. During World
War II, his friend Winston Churchill, the British Prime
Minister, appointed him as Minister of Aircraft
Production and later Minister of Supply. Under
Beaverbrook, fighter and bomber production
increased so much so that Churchill declared: His
personal force and genius made this Aitken s finest
hour. Beaverbrook s impact on war time production
has been much debated but his innovative style
certainly energized production at a time when it was
desperately needed.
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